We engage the market directly, validate customer pains and build the commercial evidence that changes what research teams are able to do next.
Most commercialisation support stops at the report. We go further: directly engaging the market, surfacing the real issues, challenges and opportunities and building the evidence that unlocks funding, commercial deployment and spin-out creation.
Structured engagement with industry to validate real problem severity, demand and willingness to pay, before you build.
Investigating and stress-testing assumptions around customers, value and adoption pathways to build an evidence-based commercial case.
Defining the right commercial model (spin-out, licensing or partnership) and building the case for each.
Practical, intensive workshops on value proposition, business model canvas, market engagement and pitching for research teams and founders.
Preparing teams for national commercialisation funding, investor engagement and commercial deployment.
Building the commercialisation pipeline from feasibility through to spin-out creation, securing first paying customers and supporting early commercial deployment.
Deep engagement to understand the innovation and its potential.
Determine the critical assumptions across desirability, viability and feasibility before engaging the market.
Direct engagement with stakeholders to test assumptions and uncover real pain points.
Develop commercially credible evidence supporting funding, investment or partnership conversations.
Continue to support teams through funding, investment, spin-out creation and early commercial deployment.
We work with research teams, TTOs and early-stage founders who are serious about getting their technology out of the lab and into the real world.
Researchers with strong technical results who need structured support to understand commercial potential and pathways to market.
TTO teams looking to build commercialisation pipelines, increase feasibility grant applications and progress technologies toward spin-out or licensing.
Deep tech founders who are serious about translating a technical edge into a commercially credible and fundable business.
Agencies and bodies delivering commercialisation programmes who need experienced, hands-on delivery partners.
Trusted by leading universities, agencies & industry
VARA’s Kieran Fegan is one of the strongest commercialisation consultants I have worked with. He has a rare ability to engage deeply with industry and uncover honest, commercially meaningful insights. This feedback helps shape credible routes to market for emerging technologies. Combined with his delivery of lean start-up training, it makes VARA an exceptional partner for universities serious about research commercialisation and spin-out creation.
VARA uncovered fantastic insights from multinationals we hadn’t previously engaged with, ensured full problem-solution alignment for our product concept, and helped us secure significant R&D innovation funding. We continue working with VARA and have no hesitation in recommending them.
Over the years I have worked with VARA Innovation Specialists across a number of ADAPT Centre commercialisation and feasibility projects spanning AI and deep tech spinouts. Kieran is highly effective at identifying real commercial opportunities, securing meaningful industry conversations and helping teams move towards genuine customer validation. He brings strong business development instincts and has been a valuable support to several projects and ventures emerging from the ADAPT ecosystem.
VARA Innovation Specialists was part of the team that delivered a highly engaging, evidence-based entrepreneurship programme through the SPiRiT pilot in Sweden. Kieran’s combination of structured bootcamp delivery and ongoing customer discovery guidance gave our research teams a genuine step change in how they think about and engage with the market to validate the market need for their technologies.
VARA drove demand for commercialisation support at the Technological University Dublin through excellent lean start-up workshops, and supported our teams from feasibility right through to spin-out formation. TU Dublin Innovation’s commercialisation metrics have increased in recent years, and VARA’s contribution to that has been substantial.
Every project below involved direct industry engagement, structured customer discovery and the development of a commercially credible case. These are not desk exercises.
Currently engaged as Spin-Out Support Consultant to build TU Dublin's commercialisation pipeline. Running workshops that consistently bring 10–15 researchers into the room, with pipeline demand more than doubling since engagement began.
Supported a DCU team developing a modular wind energy generation system designed to integrate with existing infrastructure and deliver scalable, low-cost renewable power.
Conducted a Commercialisation Feasibility for Emeritus Professor Ian Robertson on an AI project addressing emotional confidence and leadership decision-making through personalised feedback and behavioural insight.
Conducted a Commercialisation Fund Feasibility for Trinity College Dublin's Business School / Learnovate Centre on an AI project addressing integrity management, personalised training needs and the consequences of unethical behaviour, for large corporates.
Conducted Commercialisation Feasibility on an AI platform extracting rich, actionable insight from unstructured text data: complaints, surveys, internal communications and more.
Conducted two Commercialisation Feasibilities for Technological University of the Shannon, covering natural polymer-free adhesives and depolymerising post-consumer clothing.
Part of the team that developed and delivered Sweden's first evidence-based entrepreneurship pilot programme for Swedish university researchers in 2025, covering value proposition, business model canvas, market engagement and investment pitching with ongoing support throughout the researcher customer discovery journeys.
Conducted Commercialisation Feasibility on a smart energy controller integrating time-of-use pricing, onsite energy generation and storage to optimise energy costs.
Across projects and programmes in Ireland, the UK, Sweden and Germany, with universities, research teams and founders doing work that matters. A track record that speaks for itself.
Our work spans a wide range of deep tech and research-intensive sectors:
VARA goes where most consultancies don't: directly to the market, speaking with the people whose problems research is trying to solve. That means real conversations, real data and the kind of commercial evidence that changes what research teams are able to do next.
VARA Innovation Specialists was founded by Kieran Fegan, an engineering graduate of the University of Ulster and Queen's University Belfast, with a background spanning engineering design, business start-up, business development, innovation management and technology transfer.
VARA's work is now exclusively focused on supporting the commercialisation of deep tech research. We proactively engage the market, identify and speak with real industry stakeholders and surface the evidence that unlocks funding, spin-outs and commercial deployment. We also train researchers how to map their own assumptions and support them on their customer discovery journey to identify and validate their own technology's market need and associated considerations.
We are a trusted delivery partner to university technology transfer offices, national funding agencies and commercialisation programmes across Ireland, the UK, Sweden, Germany and beyond.
"Customers don't care about your research; they only care about their own problems. Our job is to help you understand potential customers' problems extremely well."
Kieran Fegan, VARA Innovation SpecialistsKieran Fegan
VARA Innovation Specialists
Whether you're a researcher with a promising technology, a TTO building your pipeline, or a founder working to bring something genuinely new to market. We'd like to hear from you.
We work with people who are serious about translating research into real-world impact. If that's you, get in touch.