At VARA, we work with SME and research centre clients to target new business in a proactive way. We can provide you with qualified leads and appointments to pitch your product or service to and develop a sales plan appropriate to your service / product offering. We develop and implement sales pipeline management processes that drive sales growth within companies. The sales pipeline delivers;
- Sales planning, specific to a company’s needs that directs and drives weekly sales activities
- Establishing ‘Key Performance Measures’ for sales and driving improvements on these metrics
- Accurate forecasting of expected sales revenue over a given period based on sales activity.
We also engage with the market on behalf of clients, perfecting and communicating your company’s unique value proposition, generating interest, arranging meetings with potential customers and assisting with sales negotiations. VARA has considerable experience generating new business for companies in both Northern Ireland and the Republic of Ireland supporting business development on a cross-border basis.
Similarly we have an excellent track record engaging Irish and UK industry and developing business for Irish research centres. We have successfully scoped Irish and UK Industry for Collaborative Research Opportunities, helped research centres to understand the needs of a particular sector better and helped companies to understand how a particular research centre can create new profitable opportunities. This work has resulted in a pipeline of problems and opportunities for research centres which has initiated collaborations leading to fruitful research / innovation partnerships.