At VARA, we are working with SMEs and research centres across Ireland & the UK providing Innovation Management, Market Engagement, Commercial Feasibility and Business Development support.

Innovation Management
We are often asked – what do you believe innovation is? In simple terms our response is – it’s turning ideas into invoices. Expanding further – Innovation is the successful management and exploitation of change. Innovation in business involves building a culture which proactively supports adapting and changing to achieve a competitive advantage in a constantly evolving external market. Read More.
Customer Discovery
At VARA, we draw on our proactive approach and wide business network across many industry sectors to investigate, scope and develop commercial cases for new innovations in support of further commercialisation activities. We bring a proven market assessment process that takes our client projects through review, evaluation, application identification, stakeholder engagement to identify a clear market need before recommending next steps. We also deliver lean start training and pre-accelerator programmes. Read More.
Business Development
At VARA, we work with SME and research centre clients to target new business in a proactive way. We can provide you with qualified leads and appointments to pitch your product or service to and develop a sales plan appropriate to your service / product offering.  We develop and implement sales pipeline management processes that drive sales growth within companies. Read More.
Technology Scouting
In today’s world, if you are seeking to conceptualise and commercialise a product or service, the probability is that it exists in some close form somewhere in the world. Or the expertise to develop it exists within a leading research centre. Exploring some form of technology transfer arrangement with the objective of not having to invent or re-invent a wheel in-house to get to market faster with something proven should therefore be considered. Read More.
Please click on the links above to read more about our main support services and approach. For further information on our organisation, its services and how we can assist your business. Contact us today.