Customer Discovery / Commercial Feasibility
At VARA, we draw on our proactive lean start-up approach and wide business network across many industry sectors to investigate, scope and develop commercial cases for new innovations in support of further commercialisation activities. We bring a proven assessment process using market engagement / customer discovery techniques to ensure that the innovation is actually addressing a problem worth solving and to define the full unique value proposition potential for the project.
We also deliver lean start training and pre-accelerator programmes. Our lean start-up training focuses on how to teach clients how to define value proposition assumptions and how to target relevant and appropriate customers using Assumptions Mapping, Strategyzer’s Value Proposition and Business Model Canvas tools to guide the process. Leveraging our own experience of actually doing this, we show clients how to engage the market most effectively to get meaningful conversations going with the right people, asking the right questions to get unbiased information from the market, which will enable a better understanding of the problems and opportunities to inform the route forward. Clients learn how to ascertain and fully understand any unmet needs and opportunities for the early-stage technologies and how to get potential customers involved in the solutions progression. We have delivered this type of training and mentoring support on programmes such as Food Works Ireland, Enterprise Ireland / Roche Diagnostics Accelerator, Enterprise Ireland New Frontiers, Sweden’s SPiRiT programme, the UK ICURe programme and similar programmes for Irish Universities Dublin City University, Trinity College Dublin, TU Dublin, Teagasc and Maynooth University.
At VARA, we can also engage the market on behalf of SME clients to better understand the needs of existing and potential customers and to ensure the value proposition is clear and being delivered to customer expectations.
For further information on our organisation, its services and how we can assist your business. Contact us today.