VARA Innovation Specialists were delighted to again be involved in delivering customer discovery training to the third cohort of 16 research teams from 13 UK Universities participating on the North by Northwest (NxNW) ICURe bootcamp in Belfast during May. The ICURe (“Innovation-to-Commercialisation of University Research”) Programme trains, funds and supports teams led by UK university early-career researchers (ECRs) to determine whether there is a market for products or services that utilise their research, science or technology. Up to £35,000 of funding is available to ‘get out of the lab’, travel the world to validate the value proposition assumptions in the marketplace of those commercially-promising ideas in the marketplace. ICUReNxNW innovation problemsolutionfit feasibility research